The guide to creating a culture of impact

About The Book

What does it mean to be XYZ?

The XYZ Factor isn’t a place or a company or an age. It’s a mind-set—a new kind of culture where innovation, accessibility, and transparency are the norm. It’s an environment created by behaviors and values, not a policy manual approved by external lawyers or board members. It indicates the successful coming together of three generations to produce boldly and efficiently.

Being a Millennial is limited to when you were born. Being XYZ is not. The XYZ Factor means adopting the principles of the Millennial generation to foster intergenerational productivity in a new kind of office culture. There are plenty of Millennials who aren’t XYZ and plenty of Gen Xers who are. Michael Bloomberg is XYZ, Seth Godin is XYZ, Michelle Obama is XYZ, this new Pope? We think he is pretty freakin’ XYZ. We’re writing this book because we think it’s possible for anyone to be XYZ. It’s a philosophy, not an age.

Want to unlock our Social Media chapter? Tweet a selfie of you & your copy of the book to @xyzfactor!

Smart People Said Some Nice Things

Seth Godin

Best selling author and thought leader

“Nancy Lublin lives it. Every single day, she and her remarkable team are inventing the future, and they're not shy about sharing what works. Get some before it's too late."

Beth Kanter

Trainer, speaker, and author - Beth's Blog: How Nonprofits Can Use Social Media

" practices what it preaches in this must-read book that provides insights, tips, and examples of how your organization can create a new kind of culture where innovation, accessibility, and transparency are normal."

Reid Hoffman

Co-Founder and Executive Chairman of LinkedIn

"DoSomething operates like a great Silicon Valley start-up, but in New York City and focused on a social mission of enabling teens to improve the world. This book demonstrates the strategy, operations, and pure chutzpah by a dedicated organization that creates the world's leading network of teenagers who learn their own abilities and responsibilities in the world. Whether you are a business seeking new innovative practices, a non-profit seeking use of technology and community, or just interested in social impact -- I recommend this book."

Neil Blumenthal

Co-CEO Warby Parker

“ is the organization of the future. It’s the largest organization engaging young people in social change, and it's on the cutting edge of everything it does. 'The XYZ Factor' shows why has consistently been rated a 'top place to work' breaking down the secret sauce and making it possible for any workplace to become as creative, innovative, and gutsy as this one.”

Adam Grant

Wharton professor and author of Give and Take

" exists to 'help young people make the world suck less,” and it exudes creativity and generosity. Each chapter is written by a staff member, covering different ways to invigorate Millennials and spread their energy across and beyond an organization."

Jo Ann Jenkins


"The XYZ Factor breaks down's formula for creating a strong, innovative workplace culture. Organizations of all kinds and generational makeups can benefit from ['s] insight on employee empowerment and fostering effective team dynamics."

Josh's Mom

"We are so proud of you! My son the author! And handsome too!"

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Meet The Authors

Alyssa Ruderman

Campaigns Manager - Sex, Violence, & Relationships

Nancy Lublin


Julie Lorch

Head of User Experience

Sarah Piper-Goldberg

Campaigns Manager - Discrimination and Bullying

Jeff Bladt

Chief Data Officer

Farah Sheikh

Formerly Campaigns Manager - Education

Muneer Panjwani

Business Development Manager

Liz Eddy

Special Projects Manager

Hilary Gridley

Campaigns Manager - Environment & Animal Welfare

Chloe Lee

Marketing Manager

Colleen Wormsley

PR + Talent Relations Associate

Nami Mody

Campaigns Associate - Poverty, Homelessness, & International

Josh Cusano

Data Scientist


We want to hear from you. Reach out to us with questions or if you want to learn more about making your company XYZ.